Business Strategy and Finance
Title: Critical review of theory- individual assignment
Question and Requirement：read carefully
You are required to write an academic Critical Review of literature of one concept or theory of strategy. You are free to consider any theory or concept used in strategy, but ensure that it is
relevant to strategy and not another area of study.
A critical review is a process of evaluating the worth of a concept; looking at an idea in number of ways, such as from multiple positions, in an approach to examine its legitimacy. In this way,
you are attempting to explore the current state of understanding about a strategic model or concept.
This is an academic piece of work – it should use academic references and should not be applied to your company in assignment 1.
A ‘critical review’ looks at what academics judgements have been, synthesising a range of insights to attempt to come to a point of understanding. You are not required to make your own judgement,
nor are you required to show your ‘voice’ in the assignment. You are the researcher pulling together different thoughts and strands espoused by a range of academics. Therefore it should be
written in the third person. What you are required to do is evaluate the academic literature on this theory.
A good critical review of this type deals with the world of ideas and questions and asks ‘why should we accept this model or theory?’ A poor critical review is descriptive and has limited
reference to judgements made by others about an idea or concept and will tend to use real life examples. A critical review should have an appropriate introduction, a coherent narrative, a
conclusion and supporting references.
You are required to submit a single word file electronically on MyBU and one printed copy via the assignment boxes.
The word count is 2500words, including diagrams, appendices and references. Please put diagrams and models in the main body of your text. For each 100 words outside this, 5% will be deducted from
the presentation marks. This word count is for the full review and should be indicated on the title page. The selected main body text size of the text should be 12 point typeface, 1.5 spacing.
Learning Outcomes Assessed:
1 Demonstrate a critical understanding of each of the following areas and be able to explore, evaluate and apply them to a variety of organisational issues.
a. Strategic Management
b. Business Planning
c. Financial Reporting, Appraisal and Investment Issues;
2 Demonstrate higher-level skills in relation to organisational strategy formulation, application, and the planning and implementation of strategic decisions within an ethical or regulatory
framework;
3 Demonstrate an ability to arrive at strategic and financial decisions in unpredictable contexts and provide innovative, appropriate and incremental solutions to strategic problems.
Transferable Skills Developed and Assessed
D1 Communicate effectively by oral, written and visual means and be able to communicate and disseminate information, ideas and concepts about tourism industry management issues through a range
of media to all levels of the community;
D6 Undertake independent work of an original nature addressed to tourism industry management practice;
D8 Demonstrate problem solving skills and the application of knowledge across discipline areas.
Assessment Criteria and Weightings: Assignment 2
Assessment category Weighting
Subject knowledge and understanding 30%
Intellectual skills – including analysis, evaluation, and critical judgement 60%
Transferable skills – including communication and presentation 10%
Within these weightings the University generic assessment criteria will be applied. These are listed as an appendix.
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