Draft Question – How do Caribbean restaurants demonstrate its authenticity to different cultural groups?
Ethnographic Research (based on own time working at both restaurants – see attached and also fill in the ethics form)
Case study – comparative. Restaurant frequented by the Caribbean Community in East London
Restaurant frequented by local non Caribbean community in Greater London
Based on discussion (not quite findings!)
Caribbean restaurant for local Caribbean community – importance of ambience – music, interior design which includes pictures of the Caribbean etc.
Caribbean restaurant in Greater London – passing trade, people enjoy and return. Not about putting together an idea of a Caribbean theme
Weighting: 100% of the total module mark
Word count: 6,000 words (5,000 word research project + 1,000 word
Welcome to the Business Project assessment handbook for the Tourism, Hospitality
and Entertainment Management (THEM) area. Please read this assessment guide carefully
and familiarise yourself with all the information below as it will be essential for your success
in the project assessment.
Students will have lectures and seminars in Term 1 and meetings with a supervisor and
workshops in Term 2. In Term 1 you will be briefed on the range of projects available to you
in the THEM area and the assessment criteria used for grading your work. Details of your
supervisor will be revealed in January, before the start of Term 2.
The learning outcomes assessed in the Project assessment are:
1. Demonstrate an understanding of the academic theory relevant to the project
2. Appreciate the complexity and relevance of ethical issues when researching and
managing a project
3. Evaluate findings, draw appropriate conclusions from analysis of the data and make
recommendations and/or develop solutions for problems identified
Subject-based practical skills
4. Develop professional employability skills to meet the needs of the project and career
5. Reflect on skills developed in undertaking a report which may include commercial
awareness, problem-solving and analytical skills, planning and organisation skills,
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meeting deadlines, research and information literacy skills, use of IT and academic
6. Frame a project topic that takes due account of students’ resources, capabilities and
7. Identify, evaluate and discuss the limitations of research methods and other barriers to
completion of a satisfactory project
Skills for life and work (general skills)
8. Demonstrate the capacity to collect, analyse and interpret a range of data
9. Communicate in a clear and structured manner
The THEM Project
In Term 1 you will prepare a project plan and proposal for a research project to be
undertaken in Term 2. The project is an excellent opportunity to focus on an aspect of your
chosen field that you are particularly interested in.
The Project is individual and based on a research question chosen by you (and agreed by
one of your lecturers), focusing on an aspect relating to your degree programme within the
THEM area. It is a 5000 word investigation into an issue in an organisation/industry (worth
90% of the module mark) and a 1000 word reflection on skills developed in undertaking the
project (worth 10% of the module mark). The project should have a strategic element (for
example solving a problem or critically investigating a management issue), and it may be
based on secondary and/or primary research. Your work can be presented as a dissertation,
a report, or a consultancy project – and it is important that you showcase critical ability in
your work. The project can be structured in various ways, but usually it involves the
following sections: abstract, table of contents, introduction, literature review, methodology,
findings and analysis, conclusion, and references.
You will be provided support on undertaking the project in Term 1 and 2. This will include
guidance on how to frame a research topic, developing a research question and objectives,
completing a literature review and research design and analysis.
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Suggested Project Structure
For an individual project based on a question of your choice (and agreed by one of your
lecturers) you should ideally follow the structure below. Note that the word count for each
section is merely a recommendation.
The Title of the project: This should reflect the specific focus of the project.
Student number (your name must not be included).
Programme name and year of submission.
A maximum of 300 words (not to be included in the total word count) – a summary of the
project aim, approach, and results.
Table of Contents
This page lists the main parts of the project together with their corresponding page
Introduction (Chapter 1 – 500 words). In this section you will frame your research topic. You
will set out the main reasons why your chosen topic is worth researching and what you
hope to achieve. How will your research focus make a contribution to the business context
(for example a company’s goals) and the existing literature? This should be followed by the
main research question/project aim. This will be in the form of 3 or 4 SMART objectives to
narrow the focus. This should be followed by a brief description of what the upcoming
chapters will be about, and your research approach.
Literature review (Chapter 2 – 1000-1500 words). You should critically review the literature
relevant to the objectives of the project. This will involve a concern for both seminal and
contemporary literature, with relevant debates covered and alternative perspectives
outlined and critically discussed.
Research Methods (Chapter 3 – 500-1000 words). Here, you will discuss the research
method(s) used. This will involve a discussion of qualitative and/or quantitative research
methods, sampling, reliability and validity, approaches to analysis of data and limitations of
the research method(s) used. Secondary research may be used (such as company reports,
company web sites, and newspaper and journal articles). It is important that you comment
on the validity and reliability of such data. It is also important that ethical issues in
researching and managing your project are considered, particularly when you involve
primary research (such as interviews, surveys, and observations).
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Findings and Analysis (Chapter 4 – 1500-2500 words). Here, you will present your key
findings. It is important that these are well substantiated and presented in a sensible order,
and that key results or issues are clear. If your approach is qualitative, it is important that
you give relevant examples of your findings (for example through extracts from interviews
you have conducted). If your approach is quantitative, you may include graphs, charts and
tables to support your argument (each graph, chart and table must be numbered and clearly
titled). When writing up you must “synthesise” the findings. This requires you to critically
analyse them with reference to the existing literature and in relation to your project aim
and objectives. The key to achieving success is to ensure that you contextualise your
discussion with reference to the literature that supports your arguments.
Conclusion (Chapter 5 – 500 words). The conclusion should be used to tie together,
integrate and synthesize your findings and discussion in relation to the aim and objectives.
This chapter will also include recommendations in terms of theoretical and/or practical
implications based on your research findings.
Bibliography / Reference list. Referenced publications are listed in the bibliography
alphabetically by author’s surname using the Harvard System.
Appendix (if applicable). Appendices could for example include interview transcripts, survey
questions, and large diagrams, figures and graphs.
Reflection on Professional Employability Skills
While working on the project you will be required to reflect on your development in
professional employability skills. Your skills as a business professional will improve through
doing a management project, but also through other experiences in other modules and
activities at UEL, as well as external engagements such as part-time employment. In this
assessment there will be a particular focus on commercial awareness, problem-solving and
analytical skills, planning and organisational skills, time management, research and
information literacy skills, use of IT and academic writing skills. Your development in
professional employability skills will be assessed by a 1000 word reflective statement
The structure of this reflective statement should be organised as follows:
2. Initial assessment of professional employability skills and targets set
3. Developments in professional employability skills during 2016/17
4. Conclusion, and targets for further development
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Assessment Criteria for the 5000 Word Project (worth 90% of the overall
Dissertation and Project
Abstract – 5%
? Clear and concise summary of the research project, including the key findings
Problem Identification and rationale – 15%
? Specific, meaningful, and appropriate aim and objectives
? Effective framing of the research topic
? A clear justification for the project in terms of its contribution to knowledge
Review of literature – 25%
? Evidence of wider reading and background research
? High level of critical thinking should be evident in the literature review
Research design or method of inquiry – 15%
? Discussion of qualitative or quantitative research, sampling, reliability and validity, analysis of data
and limitations of the research methods used
? A consideration of the complexity of ethical issues in researching and managing the project
Analysis of data and conclusions/recommendations – 30%
? Analysis and interpretation of data, presented in a clear and structured manner
? Findings should be meaningful and address the business problem, research question and objectives,
leading to relevant conclusions/recommendations
Writing skills and referencing – 10%
? Effective structure and presentation
? Harvard referencing utilised correctly
Assessment Criteria for the 1000 Word Reflection on Professional
Competency and Employability Skills (worth 10% of the overall mark)
70% and above: Overall the 1000 word reflection will be highly evaluative and critical, be
substantiated, and lead to significant targets for future development.
60-69%: Reflection will be mostly analytical and evaluative, with only a minority of a descriptive
nature. There will be very few unreflective or unsubstantiated aspects.
50-59%: Although several reflections will be analytical and evaluative some will be of a more
descriptive nature. There will be some unreflective or unsubstantiated aspects.
40-49%: Reflections will be descriptive rather than analytical and evaluative. Overall, the 1000 word
reflection will be descriptive rather than evaluative.
39% and below: Aspects of the task will be inadequate – showing little or no engagement with the
assignment. Will show little understanding or evidence of undertaking assessment to develop in
terms of career management skills.
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General Grading Criteria used to Assess Work
Grade Level 3 (i.e. Level 6)
(70% or above)
Critical work evidencing excellent synthesis and application of ideas. Work is
exceptionally well constructed and presented.
Ideas are critically applied and coherently presented. Evidence of wide reading
and some originality. Well referenced
Clear grasp of concepts and some critical application. Appropriately referenced
and relevant argument. Reasonable structure and syntax. Well presented
Evidence of good understanding of issues, but crudely applied. Work indicates
some critical thinking, but tends towards description. Argument may be
unbalanced. Poor structure and presentation
Poorly referenced and suggests inadequate exploration of relevant literature.
Chaotic structure and generally badly written.
General Presentation and Referencing
The project must be word processed, double spaced with 25mm margins. The font and font
size must be such that the project is easily readable (e.g. a font size of 11 or 12). Use widelyused
fonts such as Ariel or Times New Roman, not those that might be considered informal
or unusual. Pages must be sequentially numbered. Chapters, sections and sub-sections must
be clearly identified and sequentially numbered or lettered with separate chapters
beginning on a new page. Diagrams, graphs, figures, tables, pictures and charts that are
incorporated into the project should be clearly labelled and referenced.
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