Business Information Analysis
You are required to:
_ write a report that presents a collection of statements, each supported by a clear
rationale, and an appropriate analysis of the relevant student survey data that
is then used to either confirm or reject each statement. You should then draw
conclusions and, if appropriate, suggest recommendations for each statement
based on your results. There is not a fixed number of statements that you should
investigate. You are only limited by the maximum word length for the report. A
good report will include a variety of statistical analyses and thus you should try
to avoid using multiple statements that require the same type of analysis to be
applied. The data is presented in Responses.xlsx.
_ produce Web pages that present three of your statements, rationales, analyses
and conclusions/recommendations from your report. The Web pages should be
written using valid XHTML and CSS and should include an introduction page that
has links to the pages that present the three statements with their rationales, analyses and conclusions/recommendations. The Web pages must be uploaded to
your space on studentnet.
In developing the report you should make use of Excel and its functionality, and appropriate descriptive statistics. Your analyses should be well thought through, with a clear
_ why you have undertaken a particular analysis
_ the conclusion(s) you may draw from its results
You are encouraged to write clear statements some of which may require the analysis of single data sets such as the age of students and others that highlight differences between various categories of data such as the proportion of students of different ages intending to do a placement.
Here are some example statements:
_ Financial Accounting is the most popular module
_ Students who live in halls of residence attend the university more frequently than
those who don’t live in halls of residence
For each statement you should:
_ provide a clear rationale for its inclusion in the report. That is, describe why you
believe it to be true before undertaking the analysis and why it is useful information
_ apply the appropriate descriptive statistics
_ report on the results
_ confirm or reject the statement based on the results of the analysis
_ derive relevant conclusions and recommendations from the analysis.
You are encouraged to develop new statements based on the analysis and conclusions of an existing statement. For example, in analysing the statement Students who live in halls of residence attend the university more frequently than those who don’t live in halls of residence you may discover that the distance from the university is an additional factor. This may lead to an analysis based on the following statement Students who live in halls of residence at Hill attend the university more frequently than those who don’t live in halls of residence at Hill.
The document should include:
_ the report which should be no longer than 3000 words in length (excluding appendices).
The report should include the URL of the first page of your Web pages;
_ the XHTML and CSS code for the Web pages which should be presented in the
The report must include:
_ a title page.
_ a contents page.
_ an introduction that introduces the content of the report and its structure. (Note
that this should be written once the other sections of the report have been
_ a statements section which includes a collection of subsections each of which
focuses on one of the statements. This section should be presented as follows:
2.1 …Put you first statement here…
2.2 …Put your second statement here…
2.2.3 Conclusions / Recommendations
_ a collection of appropriate charts. These must be correctly referenced and titled
and be presented within the margins of the text.
_ a findings section which summarises your results.
_ appendices which include the XHTML and CSS code for your Web pages.
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