Brazil, Russia, India, China, Korea, Bangladesh, Costa Rica, Egypt, Finland, Peru, Portugal, Romania, Thailand, or Vietnam.
Cultural Analysis: The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country. This cultural analysis and the economic analysis that follows set up your product/service application.
The information gathered should provide the company with a blueprint to follow as they consider introducing their products and/or services to a new country. The data should give the company (1) a consumer profile, (2) an understanding of business customs, (3) tools necessary to make marketing and communication decisions, and (4) a feeling for how culture constrains and/or encourages certain behaviors. This data should represent more than a list of “fun facts to know and tell.” It is important that the data gathered lends itself to interpretation of how the culture will influence the buyer.
I. History (Brief discussion of the country’s relevant history (half page maximum)
II. Geographical and Climate
III. Social institutions
?a) Family – Dynamics of the family
i) The role of education in society
ii) Literacy rates
i) Social classes
ii) Race, ethnicity and subcultures
d) Business customs and practices
a) Religion and other belief systems
b) Impact on social norms of religious beliefs
V. Living conditions
b) Living Conditions (Household size; Poverty size; Life expectancy)
c) Recreation, sports, and other leisure activities
d) Diet and nutrition – typical foods available – Malnutrition rates
VI. Language and Technology
a) Official language(s) – Dialects / Spoken versus written language(s)
b) Developments in science and technology
i. Current technology available (computers, machinery, tools etc.)
ii. Technological skills of the labor force and general population
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