Coursework topic report on
Samsung in the global smartphone industry
You are required to carry out an analysis of Samsung as a competitor in the global smartphone market. It should be written in the report format (1950 words) and should cover the following:
1. Identify the international business strategies pursued by Samsung and analyse the internationalisation process followed by the firm;
2. Identify the innovation strategy of the firm;
3. Explain the competitive advantage of Samsung in the global smartphone industry using the CSA/ FSA matrix of Rugman.
Don’t mix up everything. All 3 dissuasion should start from new page and give proper sub heading.
For the coursework:
we would expect good use of relevant theories, examples and data analysis.
Marks for the individual assignment will be awarded on the basis of the following criteria with equal weight:
• coverage of all aspects of the assignment questions,
• degree to which answer exhibits understanding and knowledge of relevant economic and business strategy theory and empirical evidence,
• degree to which answer demonstrates consistent and coherent analysis and purposeful structure,
• evidence of the use of a variety of sources of knowledge,
• clarity of explanation,
• critical analysis,
• conclusions that are supported by the discussion,
• appropriate citing and referencing of material used.
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Information for writer
Assignment should be in following format report format:-
Table of Contents
Total Word count doesn’t include Table of contents, and references
12-13 HARVARD STYLE REFERENCES
Please don’t mix up all 3
Samsung as global market(don’t include most of business strategies and other finding use by Samsung In UK)
Please refer to important notes Recommended reading list(page 5-6 of this document)
And here are few samples pics(PICS ARE JUST FOR YOUR REFERENCE)
a. Your written assignment must be in the form of a report. It must be between 1800-2000 words (excluding references and tables) and must use double line spacing. You must provide a word count on the first page of your assignment. Please do not attach any appendices. All information must be in the main body of the report.
b. Your report must comply with rules governing academic integrity. You should avoid plagiarism by citing all the papers that you have used within the text and listing them at the end of your report. If you quote what others have said, you should place these within quotation marks and cite the source.
You should cite and reference your work in accordance to the guide produced by the Business School. This is available electronically on the library website.
c. Your report should be based on academic books, articles and studies (e.g. journal articles). Newspaper articles and web links should be avoided particularly when referring to sources for academic theories and concepts. You can use credible newspaper sources for collecting data on the industry and on the firms referred to in the assignment but you should always reference them properly.
A reading list to help you start work on this assignment is given on the next page. However, you are expected to find additional information on your own. It is not possible to get a good mark on this assignment without doing this.
Recommended reading list
Rugman, A. M., & Collinson, S. (2012). International business. Pearson Education.
Tidd, J. & Bessant, J. (2014). Strategic Innovation Management, Wiley
Ayyagari, M., Beck, T. and Demirguc-Kunt, A. (2007) Small and medium enterprises across the globe.Small Business Economics, Vol.29: 415-434.
Barton, D., (1992), Core capabilities and core rigidities: a paradox in new product development, Strategic Management journal, 13: 111-125
Bell, J., McNaughton, R. and Young, S. (2003) Towards an integrative model of small firm internationalisation. Journal of International Entrepreneurship, Vol.1(4): 339-362.
Coviello, N.E., (2006) “The Network Dynamics of International New Ventures”, Journal of International Business studies, 37:5, 713-731
Datta, S. and Saad, M. (2008) ‘Social capital and university-industry-government networks in offshore outsourcing – the case of India’, Technology Analysis and Strategic Management, vol. 20, no. 6, pp. 741-754, October
Dunning, J. H. (1988). The eclectic paradigm of international production: a restatement and some possible extensions. Journal of international business studies, 1-31.
Ernst, D. (2005). Complexity and internationalisation of innovation–why is chip design moving to Asia?. International Journal of Innovation Management, 9(01), 47-73.
Howells, J. (1990). The internationalization of R & D and the development of global research networks. Regional Studies, 24(6), 495-512
Jones, M. V., & Coviello, N. E. (2005). Internationalisation: conceptualising an entrepreneurial process of behaviour in time. Journal of International Business Studies, 36(3), 284-303.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments. Journal of international business studies, 23-32.
Oviatt, B. M., & McDougall, P. P. (1994). Toward a theory of international new ventures. Journal of international business studies, 45-64.
Brookes, I., Weatherston, J. and Wilkinson, G. (2011) Theinternational business environment: Challenges and changes. 2nd ed. Harlow: Prentice Hall. (Chapter 9) 658.049 BRO
Cavusgil, S.T., Knight, G. and Riesenberger, J.R. (2012) International business: The new realities. 2nd ed. Boston: Pearson. (Chapter 2) 658.049 CAV
Carter, S. and Jones-Evans, D. (2012) Enterprise and small business: Principles, practice and policy.3rd ed. Harlow: Pearson (Chapter 23). 658.022ENT
Christensen, C., (1997), The Innovator’s dilemma, Cambridge, Ma., HBS Press
Prahald, C.K., (2006), The Fortune at the Bottom of the pyramid, New jersey, Wharton Publishing
Prahalad, C.K., & Krishnan, M.S., (2008), The New age of Innovation: Driving co-created value through Global Networks, New york, McGraw-Hill
Radjou, N., Prabhu, J., & Ahuja, S. (2012), JugaadInnovation: Think frugal, be flexible, generate breakthrough innovation, San francisco, Jossey-Bass
Rogers, E., (2003), Diffusion of Innovations, 5e, New York, Simon & Schuster
Storey, D.J. and Greene, F.J. (2010) Small business and entrepreneurship.Harlow: Pearson.
Von Hippel, E.. (2005), The Democratization of Innovation, Cambridge, Ma., MIT Press
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